Which Australian agencies are in bed with climate polluters and fossil fuel lobby groups? The 2024 F-List reveals all
Comms Declare and Clean Creatives have unveiled thier latest F-List for 2024, identifying agencies they deem “climate polluters”.
Leading the way as the ‘most polluting agency’ in Australia, according to the report, is GRACosway, a part of Omnicom, which represents eight fossil fuel clients.
GRACosway’s troubling client list is closely followed by that of SEC Newgate, Spring Street Advisory, and WPP’s Purple, who each have six polluting clients on their books.
Interesting, let’s also have a list for…
Agencies that promote unhealthy food
Agencies that promote alcohol
Agencies the promote things that come in plastic
Agencies that use TV ads that watched on plastic devices that are powered by fossil fuels.
No one actually cares. Consumers are still reliant on all these brands in all facets of life.
To all the agencies on the F-List, I applaud you for acquisition and servicing of your clients, delivering innovative creative and media solutions, and contributing in a positive way to our advertising industry.
Now for this deplorable article. The band of hypocrites are at it again. This is bad for our ad industry and Mumbrella shouldn’t waste time giving it air.
Belinda (squeaky clean) and her cohorts at Comms Declare and Clean Creatives are at the top of my H-List. I hope they enjoy their macabre ego gratification while trying to denigrate and witch hunt agencies that are adding significant value to our industry. I can’t see any evidence of real value that the clean, green band are adding – just insults. Their websites do not list any significant supporting agencies or clients. Only the gullible believe that the sky is falling!
I hope the list dissipates into the carbon neutral mire from whence it came.
Love a list like this but worth noting that hardly any of you complicit hypocrites reading this have done anything pro-environmental yourselves.
No EV
No rooftop solar with battery to charge it
Or not moved to an electricity supplier who invests in renewables
Etc etc etc.