Whiskas launch Catstacam to allow cat-lovers to follow their cats lives via Instagram
Mars Petcare has launched Whiskas Catstacam, a device that allows cats to take photos from their point of view and post them to their own Instagram account, allowing cat lovers to watch what their pets might be getting up to while they’re not at home.
The device is part of a campaign created by Clemenger BBDO Sydney and is designed to help cat owners get closer to their cats as they shoot a photo every 20 seconds and use motion-detector technology to capture real life moments from the cat’s point of view.
The photos are then upladed to the cats’ own Instagram profiles where their behaviour is analysed and decoded by a “Whiskas cat behaviour expert” through the hashtag #AskWhiskas.
Mars Petcar Australia managing director Sylvia Burbery said: “Whiskas is always looking for new ways to help cat owners get closer to their cats. Working with Clemenger BBDO Sydney we have created Whiskas Catstacam, an innovative idea that allows us to help nurture cat ownership by understanding their behaviour through advice from one of Australia’s leading veterinarian specialists, Dr Jacqui Ley.”
The devices have been produced exclusively for cat-loving celebrities and famous cats, with Nine News presenter Deborah Knight and The Daily Telegraph’s Elle Halliwell part of the campaign to see the world through their cats eyes.
Clemenger BBDO Sydney executive creative director Paul Nagy: “We all know the internet’s obsessed with cats. We wanted to take this a step further by not only giving cats their own Instagram accounts, but the ability to take and upload their own photos, in real time. The result is absolutely mesmerising and gives us new insight into the world of cats.”
The packaging of the device also doubles as a cat toy.
Credits
- Executive Creative Director – Paul Nagy
- Creative Director – Luke Hawkins
- Creative Director – Ben Smith
- Senior Copywriter – Denny Handlin
- Senior Art Director – Nick Bonney
- Head of Creative Technology – Brendan Forster
- Group Account Director – Madeleine Marsh
- Senior Account Director – Anna Walters
- Digital Account Director – Josh Armstrong
- Account Manager – George Robertson
- Account Executive – Katie Scrutton
- Social Planner – Toby Clark
- Head of Craft – Tim McPherson
- Senior Designer – Daniel Mortensen
- Device builds – Tech Beach
- Head of Integrated Production – Denise McKeon
- Content Director – Robin Sung
- Content Manager – Annabel Jewers
Maybe enough owners get to see first hand their pampered moggie slaughtering native wildlife night after night after night they will be motivated to be more responsible and not let their cat out at night. Here’s hoping.
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Has been done by Natures Recipes back in 2013.
http://newsfeed.time.com/2013/.....instagram/
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^^^ What Cannes Laughter said ^^^
The little fuckers are the biggest cause of depletion in our native fauna.
If that camera weighs about 5 kilos, this exercise might help that more pressing environmental need.
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Hasn’t this tech been around for a few years now so think that when it says Clemenger produced them is a bit of a stretch.
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Um, cats sleep for two-thirds of their lives, so most of these videos are going to be BORING!
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Brilliant! I want one!
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My cat, Hawkeye, is an Avenger. With this device I can get realtime updates of him defeating various super villains, such as Loki, Dr. Doom, and Bullseye.
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Adgrunt and Cannes….
I have six cats, not a single one of them go outside Without a lead , Ever! Your a pair of dicks if u think cats are the problem where our native fauna is concerned. Animals are driven by nature not malice! The problem is irresponsible pet owners who don’t properly supervise their cat. Blame them not the poor kitties.
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Anyone smell a scam, just in time for Cannes?
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scammy, scam, scam
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Meeeeoooowwww….
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I’m wondering who to sue when your cat starts posting naked pictures of me sunbathing in my own garden?
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you miserable [edited under Mumbrella’s comment policy]! – bet you believe in climate change too….!
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