White Grey appointed as lead agency for WWF Australia
The World Wide Fund for Nature Australia (WWF Australia) has announced White Grey as its lead strategic and creative partner after a competitive pitch process.
White Grey will assist on WWF’s forthcoming project, Regenerate Australia, set to be the largest and most innovative wildlife and landscape regeneration program in Australian history.
WWF has appointed White Grey as its strategic and creative partner
White Grey CEO Lee Simpson said the WWF’s work in Australia is especially crucial following last summer’s devastating bushfires.
“The work of WWF in Australia had never been more important…or more urgent. Even before the bushfires, the loss of animals to extinction and their ecosystems to deforestation was happening at an alarming pace,” Simpson said.
“At White Grey, we are ready to play our part to protect the unique environment in this special part of the world.”
WWF Australia is aiming to raise $300m over the next five years with the Regenerate Australia program, which CMO Yves Calmette called its most critical mission in WWF Australia’s 42-year-history.
“Our goal can only be achieved and succeed through collaboration and innovative thinking and we believe White Grey is the perfect partner to help us realise this vital mission,” she said.
“We’re incredibly excited to working alongside White Grey to support us in our new campaign to kick- start our Regenerate Australia program.
“Now more than ever we need to raise awareness and encourage every Australian to take action to protect and restore our nature.
“Our campaign will be a defining moment to create hope for the future and we can’t think of a better agency to be partnering with”.
White Grey joining executive creative directors Joe Hill and Garret Fitzgerald added; “We are humbled and honoured to be able to support WWF Australia in their efforts to protect our wildlife and habitats.
“It is incredibly important work that the team can’t wait to begin.”
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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
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