White Grey named creative agency of record for Danone Nutricia healthy ageing

White Grey has been appointed as strategic and creative agency of record for Danone Nutricia’s healthy ageing portfolio, following a competitive pitch.

The agency will be providing strategic and creative counsel to Danone Nutricia as it continues to develop the portfolio. Work begins on the account immediately.

White Grey will support the growing Nutricia portfolio

Kelly O’Hara-Ortlipp, adult healthcare unit director for Nutricia AUNZ, said White Grey’s strategic thinking and creative ideas put them at the top of the pack in the pitch.

“To grow our business we needed to find an agency partner that can support our ambition, but also challenge us when required. White Grey immediately demonstrated this and we are confident that together we will achieve our mission to build equity in our brands and deliver across the whole customer experience. We can’t wait to see what our partnership will achieve,” O’Hara-Ortlipp said.

White Grey CEO, Lee Simpson, was full of excitement.

“We’re excited to be working with such a dynamic organisation in an exciting, innovation-led category. We connected with the Nutricia team through the work but also built a strong rapport, setting us up nicely for a successful partnership,” he said.

Last year, Danone revealed the new commercial masterbrand, Nutricia, which brought the Aptamil and Karicare brands under one portfolio, along with a range of medical nutrition products such as Fortsip, Neocate and Souvenaid.

The healthy ageing portfolio includes Souvenaid and Fortisip.


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