‘White hat vigilantes’ threaten SEO audits of agencies
A group of white hat search engine optimisation experts (SEO) have banded together to take on fraudsters offering better results on Google and other search engines, warning “your days are numbered”.
Adam Jacobs has launched a “white hat” campaign against SEO fraud.
Melbourne-based digital content and marketing specialist Adam Jacobs launched a call out to businesses concerned about their SEO agencies on LinkedIn proclaiming that “Too many honest and hardworking people are getting ripped off by your shenanigans”.
Jacobs has teamed with Adaptis GmbH in Europe and other white hat SEO specialists to launch the campaign.
Nice.
FYI – Adam you have a typo on your landing page. ‘contract’ versus ‘contact’- Directly above the form
Thanks Shane. Knocked it up super quickly.
ha…the irony 🙂
This is a great idea/service. I would be more than happy to pay a modest fee for it. I’ve had lots of clients sucked in/ripped off by dodgy SEO companies. There is usually some work done in the first month where you see some changes in ranking but after that nothing. Being able to check after 3 – 6 – 9 months that work is ongoing would be very useful for clients.
What a farce. You cant prove that an seo agency is doing what they are allegex to have done like bad backlinking. This can be done by malicious competitors. Just a marketing hype to increase Jacobs business me thinks!
Exactly. What’s stopping myself or my collegues from starting a vigilante group to give a bad name to various seo agencies, just so I can steal their customers?
There are so many dynamics to seo, that most of the work is hidden in backlinking, internal linking architecture, cross channel marketing management, anchor text, titles, metas etc etc.
Maybe we should band together and form a group to investigate the guys who are investigating???? Ever think of that. Yes, definitely a ploy to garner more business for himself.
As I’ve mentioned. I compare proposals with the actual work done and tell people if it has or hasn’t. I don’t want your customers, I don’t work in an agency. I’m sticking to the client side.
Hey Bob.
That’s why I ask to see the proposals and updates. So I can compare what they say they deliver and what has been. Don’t be so quick to jump. I don’t have an SEO business, nor do I want to. Im client side and never going back.
Adam
But Adam said he’s not interested in creating a business?
Perhaps Bob works for one of those cowboy agencies!?
Who put this guy in charge of representing a whole industry? Did he work at Google for the search quality team? does he have a proven track record managing enterprise/global SEO accounts and experience is several verticals? Is he an authority figure in the SEO world? does he speak at SEO events worldwide?
I think it is a good idea but should be managed by an organisation with some credentials (i.e econsultancy) not one man band who until today I’ve never heard of.
I don’t need to be an authority to tell you if the work has been done bud, just competent and experienced. I’ll teach you how and you can become an authority for the both of us. And yes, I have global enterprise experience.
No need to throw a hissy fit champ. Yes you do need to be an authority figure who is well respected by other industry leaders and not a cowboy who thought it’s a good idea to
Self promote himself this way. It’s very easy to criticize someone else’s work without knowing the history, competition, agency realtionsips etc…
thus, its very difficult to offer an honest audit like this. So in essence what you are offering is doing is just as dodgy.
Considering his landing page doesn’t have a H1 tag I’d steer clear.
Mate – if you think H1 tags have anything to do with real SEO you are living in the 90’s!
Check it out – there has been little to no correlation between H tags and rankings for years now. easily verified through even the tabloid SEO sites.
Not a single job title that has SEO in it and 26 SEO endorsements on his Linkedin profile.
Amazed this is news!
(I’m only commenting as it’s late on Friday).
Good idea, although poor execution. No way I would be submitting my contact details to that ugly ass landing page.
The landing page collects personal details but doesn’t have a privacy policy. Is that even legal?