Youi Insurance launch web series ‘Who’s in the Car?’
Youi insurance is replicating the likes of comedian James Corden’s ‘Carpool Karaoke’ and Jerry Seinfield’s ‘Comedians in cars getting coffee’, with a new content series featuring celebrities.
Created by content agency Emotive, in collaboration with Google, the new branded web series ‘Who’s in the Car?’ is hosted by stand-up comedian Katie Burch, who picks up celebrity guests and asks them questions as she drives around in her car.
The first video of the series features NRL sports star Sam Burgess and his brothers, twins Tom Burgess and George Burgess.
Burch drives the three NRL players around in her car, asking them questions such as “Sam, I heard you tried to get into rugby union but you weren’t good enough. You sucked, they dropped you and they won like eighteen games. Is that right?” and “How important it is to have a neck as wide as your face?”
