White King claims sales spike from Coles mini collectables frenzy

Consumer goods group Pental has claimed adding one of its White King products to the Coles mini-collectables range delivered a 50% spike in actual sales.

According to a piece in The Australian Financial Review today, White King Power Clean toilet gel, which was one of 30 mini collectables via the Coles Little Shop promotion, boosted the actual sale of the item by 50% over the past two months.

Pental’s White King product witnessed a 50% growth in sales, the AFR reports