WhiteGREY hires M&C Saatchi’s Lee Simpson as CEO

WhiteGREY has appointed M&C Saatchi’s managing partner, Lee Simpson, as its CEO to replace Miles Joyce who left the agency last week.

Joyce abruptly departed the agency just weeks after Paul Worboys, previously the joint-CEO with Joyce, resigned citing family reasons.

Simpson will work across both the Sydney and Melbourne whiteGREY offices

The new CEO of the WPP-owned agency, Simpson, was previously the managing partner at M&C Saatchi Australia for almost two years.

In 2007, Simpson worked at Grey London as its business director for three years.

Late last year M&C Saatchi also saw its general manager, Mim Haysom, exit the agency while in January the agency’s ECD, Michael Canning departed to start a “personal venture”.

Mike Connaghan, WPP AUNZ CEO, said Simpson is a well respected team player who understands the need to blend innovation and creativity together.

“He also has a clear passion for strategy and champions creativity across all work. He understands both the Grey culture and the WPP Group and our focus on collaboration and horizontality, so we’re excited to have him on board as the agency moves into a new phase of business, staff and client development.”

Simpson added: “Unearthing cultural, category and customer insights to drive creative communications, products and services is something that drives me as a leader, and an approach I hope to bring to this new role. The agency has an outstanding team and strong client roster and I’m looking forward to building both even further.”

In May last year, The White Agency and Grey Group Australia merged to form one agency, WhiteGREY.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.