WhiteGrey Melbourne shifts in new managing director

WPP agency WhiteGrey has appointed a new managing director for its Melbourne office, after national MD Katie Firth departed for DDB Group in October last year.

Magdalina Triantafyllidis joins WhiteGrey in the role, moving across from WPP’s bespoke full-service Ford offering in Australia and New Zealand, where she was also managing director.

Triantafyllidis will run the Melbourne office

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