WhiteGrey promotes James Keeler to chief strategy and customer experience officer

WPP’s WhiteGrey has promoted its head of strategy, James Keeler, to the role of chief strategy and customer experience officer.

Keeler originally joined The White Agency nine years ago as an associate strategy director and was promoted to director of strategy four years later.

Keeler joined The White Agency in 2009

In 2017, when The White Agency and Grey Group Australia merged to form WhiteGrey, Keeler became the head of strategy at the new WPP agency.

“I’m very happy to play a bigger leadership role for whiteGREY and our clients. We live in exciting times, with technology enabling ideas and experiences that weren’t possible in the past.

“In the past year we’ve brought together an amazing mix of strategic, creative and technology focused minds, and we’re evolving our culture to get the best out of this team. I’m very confident that we have exciting times ahead,” Keeler said in a statement.

This is one of the first promotions since WhiteGrey’s new CEO Lee Simpson, who was appointed in March, joined the agency from M&C Saatchi.

Rose Herceg, chief strategy officer at WPP AUNZ, said Keeler is very worth of his recent promotion.

“James has been with the group for more than nine years and has executed some brilliant work during this time.

“We look forward to more success for him and the team in the future.”

WhiteGrey has seen a succession of change in the past few months beginning with its joint-CEO, Paul Worboys, exiting the agency in February.

Two leeks later WhiteGrey’s other CEO, Miles Joyce, also left the agency.

One month later, the agency’s Sydney managing director, Andrew Davenport resigned from the agency.


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