Who Gives A Crap launches DOOH campaign via EV charging network JOLT
Toilet paper brand Who Gives A Crap has launched a digital out-of-home (DOOH) campaign with electric vehicle charging network, JOLT, targeting environmentally-conscious EV consumers.
The campaign is an extension of Who Gives A Crap’s ‘Uncrap the World’ platform, which also has iterations on other channels such as publishing.
It aims to “reach drivers in the moment” to boost its toilet paper subscriptions across Australia.
JOLT head of sales and platforms, Michael Selden, said the partnership with Who Gives A Crap was a winning combination.
“We’re like-minded brands with a shared vision of driving positive change and creating a greener, cleaner world,” he said.
“With the average driver spending nearly 30 minutes charging their vehicle, it provided ample time for the brand to capture customer attention and drive conversion around toilet paper subscriptions.
“It shows JOLT’s ability to empower aligned brands to effectively target roadside audiences, while offering unmatched engagement and return on investment opportunities.”
The Who Gives A Crap campaign is currently running across the JOLT’s digital out-of-home advertising network in Sydney, Melbourne, Adelaide and Brisbane.
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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