Why all strategists should fight or lift weights to learn about making shit happen

tom donaldIn this guest post, Tom Donald argues that strategists should face the reality of regular combat.

“The goal is not the thing itself. Talking about it is not execution. Please stop confusing goals and plans with the actual doing of things.” @GymJones

Too often ‘developing strategy’ is a bookish, quasi-academic exercise. Purple Cows are thrown into Blue Oceans to find the Tipping Point that will Nudge the Herd to Eat The Big Fish.

Correspondingly, self-proclaimed ‘strategists’ are often aloof, elite and too removed from the reality of closing sales and making shit happen.

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