Why don’t creatives understand small business?

Welcome to a midweek update from Unmade.
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Patronising or functional – why don’t brands know how to talk to small businesses?
Tim Burrowes writes:
So here’s a challenge…
Who does Unmade bank with Tim? Have you looked at Judo?
(Not a customer, I’m personally with Up, and *PS is with Bendigo. Better not disclose PM here).
I’m glad you ask, Simon. ANZ, as it happens. I promise it’s not because of the colour of the cards!