Why Ooh Media’s Transurban win is significant

May 6, 2025 11:03

Yesterday, Ooh Media announced its win of Transurban’s Melbourne and Brisbane motorway contracts following a competitive tender. It described the tender as the “most significant” of the past 25 years. Robbie Dery, chief commercial operating officer, tells Mumbrella why.

Described as a “landmark” win, Ooh Media secured 42 premium motorway sites, 22 of those from the incumbent JCDecaux, across the two cities.

In Melbourne, Ooh Media will represent Transurban’s City Link, Southern Link, and Western Link. At 22km, this roadway connects the Monash, West Gate, and Tullamarine freeways, as well as Melbourne’s CBD, airport and Port Melbourne and includes the Bolte Bridge, Burnley and Domain tunnels. These follow last year’s win of the East Link.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.