Why side projects are essential on agenda at Mumbrella360
Whether it is possible to have a high profile side project and a high powered job is to be debated at the Mumbrella360 conference in June.
Anthony Dever
The session, titled ‘F*ck yeah, side projects!’, will see Anthony Dever, senior interactive strategist at Whybin\TBWA\Tequila discuss the topic with Nathan Bush, head of interactive strategy at BCM and Ben Johnston, creative director of JosephMark.
The session comes at a time of a “remix and create” culture in advertising, when hobbies have the habit of turning into businesses of their own, according to Nathan Bush.
Nathan Bush
“Side projects aren’t just possible, they are essential,” Bush said. “Side projects are not about finding an escape to a day job. Side projects are ideas without deadlines or constraints. They are extensions of creativity, understanding and ambition. They result in discovery, learning and inspiration. These are attributes we all look for employees.”
This session will explain how easy it has become to establish and maintain a side project, showcase examples of successful side projects and detail the benefits of side projects for staff and the company.
Ben Johnston
“After this curated session, resumes without side projects will be like creatives without a drinking problems… useless. F**k yeah side projects!,” added Bush.
Mumbrella360 takes place on June 6 and 7 at the Hilton hotel in Sydney. Further details of how to get tickets to Mumbrella360 are available on the conference website.
fuck yeah deves!
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Wouldn’t a more common way to say it be, ‘Side projects! F*ck yeah!’ in the style of Team America?
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if you’ve got time to lecture on side projects, you’re probably not participating in any side projects.
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