Why side projects are essential on agenda at Mumbrella360
Whether it is possible to have a high profile side project and a high powered job is to be debated at the Mumbrella360 conference in June.
The session, titled ‘F*ck yeah, side projects!’, will see Anthony Dever, senior interactive strategist at Whybin\TBWA\Tequila discuss the topic with Nathan Bush, head of interactive strategy at BCM and Ben Johnston, creative director of JosephMark.
The session comes at a time of a “remix and create” culture in advertising, when hobbies have the habit of turning into businesses of their own, according to Nathan Bush.

fuck yeah deves!
Wouldn’t a more common way to say it be, ‘Side projects! F*ck yeah!’ in the style of Team America?
if you’ve got time to lecture on side projects, you’re probably not participating in any side projects.