Why supporting Australian music is essential, and the valuable role it can play for brands
Ahead of Wednesday’s ARIA Awards, 72andSunny’s ANZ president, Ross Berthinussen discusses the importance of supporting local music, and how, from a brand perspective, it can be incredibly valuable.
This Wednesday, November 20th, the 2024 ARIA Awards in partnership with YouTube, return to showcase the achievements of our homegrown music talent over the past year.
It’s the second year of a new category, Best Use of an Australian Recording in an Advertisement, an award designed to promote the use of homegrown music in advertising. Homegrown talent is not just essential for a thriving local music industry – it’s also a powerful vehicle for brands.
Australian music reflects our unique experiences, stories, and perspectives. It helps to shape our national identity and showcases the diversity of our culture to the world. Music brings people together: live music events, festivals, and local gigs foster a sense of community and belonging.
