Why you can’t ignore the power of performance marketing
There are some persistent misconceptions floating around about performance marketing. Impressive Digital’s group business director, Raj Paniker, debunks some of the most common ones.
Dear naysayers: Can you please, please, stop talking us down?
Yes, I do mean you. Take this as a request from performance marketers to cease perpetuating the narrative that our profession is dying a death.
Because I’m here to say nothing could be further from the truth. And if you’re a part of the commentariat exclaiming that performance isn’t worth the money, well, the evidence doesn’t support you..
