Why you should expect to see Aussies move away from brand loyalty this Black Friday

November 15, 2023 8:18

The upcoming Black Friday period could see a huge shift away from brand loyalty in Aussie consumers, according to new research from brand tracking platform, Tracksuit.

In the lead up to Black Friday, Tracksuit surveyed over 1,000 Aussie consumers to see where they are planning to spend their dollars.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.