Whybin tops Star Awards
A campaign focussing on “extras” in car insurance has taken out the Grand Prix at tonight’s Australasian Promotional Marketing Association (APMA) Star Awards.
NRMA’s “Car Creation” campaign, produced by Whybin/TBWA topped last night’s awards.
Grand Prix winners Whybin/TBWA
The awards – organsied by The Communications Council – recognise marketing activation agencies.
The APMA Ignite Young Achiever awards were won by Amy Jenkins (30thirty), who was recognised for her work in account management, and Andrej Sikanjic (The Zoo Republic) for his contribution to the agency’s creative department.
Kylie Green was presented the Lifetime Achievement Award after 25 years working in the industry.
APMA Chairman David Lo said: “We have received an extremely high quality of entries this year, demonstrating outstanding creativity. As the industry becomes ever-more integrated, we are also seeing more submissions arriving from areas such as PR and digital.
The complete list of APMA Star Awards gold winners is:
GRAND PRIX
- CAMPAIGN: NRMA Car Creation
- CLIENT: Insurance Australia Group
- AGENCY: Whybin\TBWA Group
LIFETIME ACHIEVEMENT AWARD
- Kylie Green
APMA IGNITE YOUNG ACHIEVER IN ACCOUNT SERVICE
- Amy Jenkins (30thirty)
APMA IGNITE YOUNG ACHIEVER IN CREATIVE
- Andrej Sikanjic (The Zoo Republic)
BEST INTEGRATED COMMUNICATIONS CAMPAIGN (UNDER $1 MILLION)
- Gold
- CAMPAIGN: Grazed on Greatness
- CLIENT: M.J. Bale
- AGENCY: Whybin\TBWA\Integer
BEST INTEGRATED COMMUNICATIONS CAMPAIGN (OVER $1 MILLION)
- Gold
- CAMPAIGN: NRMA Car Creation
- CLIENT: Insurance Australia Group
- AGENCY: Whybin\TBWA Group
BEST SPONSORSHIP OR TIE-IN CAMPAIGN
- Gold
- CAMPAIGN: Mount Franklin Waterfall Dome providing Open Refreshment
- CLIENT: Coca-Cola Amatil
- AGENCY: Momentum Worldwide Australia
BEST SHOPPER MARKETING CAMPAIGN
- Gold
- CAMPAIGN: Salvonista
- CLIENT: The Salvation Army – Salvos Stores
- AGENCY: Evocatif
MOST INNOVATIVE IDEA/CONCEPT
- Gold
- CAMPAIGN: Fair Go Bro
- CLIENT: Virgin Mobile Australia
- AGENCY: One Green Bean
BEST BRAND BUILDING CAMPAIGN
- Gold
- CAMPAIGN: The Bundaberg Distillatorium
- CLIENT: Diageo Australia
- AGENCY: Transfix
BEST BUSINESS-TO-BUSINESS CAMPAIGN (BUSINESS TRADE OR INTERNAL)
- Gold
- CAMPAIGN: Overtime Pizza
- CLIENT: Melbourne Advertising and Design Club
- AGENCY: Leo Burnett Melbourne
BEST RETAIL ACCOUNT SPECIFIC OR CHANNEL SPECIFIC CAMPAIGN
- Gold
- CAMPAIGN: Carlton Draught Fresh Off The Truck
- CLIENT: Carlton & United Breweries
- AGENCY: The Zoo Republic
BEST EVENT OR EXPERIENTIAL MARKETING CAMPAIGN
- Gold:
- CAMPAIGN: Portraits
- CLIENT: The Art Gallery Society of NSW
- AGENCY: Wunderman Australia
BEST USE OF SOCIAL MARKETING IN A CAMPAIGN
- Gold
- CAMPAIGN: Volunteer to Promote Volunteering
- CLIENT: SEEK Volunteer
- AGENCY: Leo Burnett Melbourne
BEST ACTIVITY GENERATING BRAND AWARENESS AND TRIAL
- Gold
- CAMPAIGN: Air Wick Multicolour & Seasonal Fragrance Launch
- CLIENT: Reckitt Benckiser
- AGENCY: Momentum Worldwide Australia
BEST ACTIVITY GENERATING BRAND VOLUME
- Gold
- CAMPAIGN: Fountain Faces
- CLIENT: Cerebos Australia
- AGENCY: 30thirty
BEST ACTIVITY GENERATING BRAND LOYALTY
- Gold
- CAMPAIGN: Flavour Fusion
- CLIENT: Pringles
- AGENCY: Wunderman Australia
BEST SMALL BUDGET CAMPAIGN ($75,000 AND UNDER)
- Gold
- CAMPAIGN: Volunteer to Promote Volunteering
- CLIENT: SEEK Volunteer
- AGENCY: Leo Burnett Melbourne
MOST INNOVATIVE IDEA/CONCEPT
- Gold
- CAMPAIGN: Fair Go Bro
- CLIENT: Virgin Mobile Australia
- AGENCY: One Green Bean
BEST USE OF CREATIVE IN A CAMPAIGN
- Gold
- CAMPAIGN: Fair Go Bro
- CLIENT: Virgin Mobile Australia
- AGENCY: One Green Bean
BEST CAUSE OR CHARITY-RELATED PROMOTIONAL CAMPAIGN
- Gold
- CAMPAIGN: Volunteer to Promote Volunteering
- CLIENT: SEEK Volunteer
- AGENCY: Leo Burnett Melbourne
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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