Whybins and Mindshare win Tourism New Zealand

Whybin\TBWA has emerged the winner of the marketing review for Tourism New Zealand. Mindshare has been reappointed to the media account.

The agencies pipped three other agency pairings – Publicis Mojo and Starcom, Clemenger BBDO and PHD, and Droga5 and Ikon.

Whybins was selected because it is a “true trans-Tasman agency” and because of its strengths in brand stewardship, digital, world class creative and integration, according to Justin Watson, the tourism body’s GM of marketing.

The appointment will see Whybins continue to work with the ‘100% Pure New Zealand’ line, which is regardly as one of the strongest tourism marketing platforms in Asia Pacific.