Whybins expands planning department with new hire Joel Pearson

Joel PearsonAd agency Whybin\TBWA\Tequila has expanded its planning department with the hire of Joel Pearson as interactive strategist. Pearson is currently a strategic planner at creative communications agency The Conscience Organisation and moves to TBWA in mid April.

Head of planning Hristos Varouhas told Mumbrella: “We’re excited about Joel is joining our team. We’re changing the structure of the planning team to make it more dynamic for creative and more efficient for clients.”   

Joel will be working closely with Anthony Dever who joined the agency in January from Euro RSCG.

Pearson, who blogs at Joely Righteous and tweets at JoelyRighteous, said “The TBWA group has been putting out some really solid work over the past couple of years, particularly when it comes to integrated and digital thinking. I’m excited to be joining a team of smart and talented planners and creatives, and am looking forward to hitting the ground running.”

Pearson’s stint at TCO lasted 18 months after joining from media agency PHD.


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