Whybin\TBWA Melbourne’s ANZ equality work wins Gold in PR at Cannes
Whybin\TBWA Melbourne’s work for ANZ bank has picked up Australia’s third gold at the Cannes Lions festival overnight for its Pocket Money campaign.
The campaign, which got kids to do chores then paid boys and girls inequitably for them, won gold and bronze in the PR category.
https://www.youtube.com/watch?v=LfrK4Ef2FFU
Sister office Whybin\TBWA Sydney and Maud picked up a silver for its own social responsibility campaign for David Jones, ‘It’s In You’, while Leo Burnett Melbourne and Insideout PR picked up bronze for its Headspace Reword campaign which aims to curb cyber-bullying.
The only gong in the Outdoor category for Australia went to ClemengerBBDO Melbourne for its huge Bonds ‘The Boys’ poster, which ascended as the temperature dropped lower.
The Grand Prix in that category went to Colenso BBDO Auckland for its DB Brewtroleum work.
Interbrand Sydney enjoyed success in the Design category with its Shifting Perspectives work for the Sydney Opera House winning a silver and bronze, while two pieces of work for the ABC from fledgling David Nobbay-fronted agency, Marcel Sydney, took out bronzes.
Leo Burnett Sydney’s concussion-detecting prototype BrainBand continued to perform well, picking up two bronzes in the Digital Craft category.
McCann Melbourne, which took out the Grand Prix in Creative Effectiveness in 2014 for V Lines Guilt trips, won silver in the category this year for its Tigerair Infrequent Flyers work, while DDB Sydney and Leo Burnett Melbourne got bronzes for McDonald’s #MacItBetter and SPC Ardmona’s #MyFamilyCan, respectively.
Overnight winners:
PR:
Gold:
Whybin\TBWA Melbourne, ANZ, Pocket Money – Equal Future
Silver:
Whybin\TBWA Sydney / MAUD, David Jones, It’s In You
Bronze:
Whybin\TBWA Melbourne, ANZ, Pocket Money – Equal Future
Leo Burnett Melbourne, Headspace Reword
Outdoor:
Clemenger BBDO Melbourne, Bonds, The Boys
Creative Effectiveness:
Silver:
McCann Melbourne, Tigerair, Infrequent Flyers
Bronze:
DDB Sydney, McDonald’s, #MacItBetter
Leo Burnett Melbourne, SPC Ardmona, #MyFamilyCan
Digital Craft:
Bronze:
Leo Burnett Sydney, Samsung Australia, brainBAND (x2)
Design:
Gold: Interbrand Sydney, Sydney Opera House, Shifting Perspectives
Bronze:
Interbrand Sydney, Sydney Opera House, Shifting Perspectives
Marcel Sydney, ABC, The Faintest Clasp
Marcel Sydney, ABC, ‘The Scimitar’s Arc’, ‘The Faintest Clasp’
topics
ANZ Equal Futures
BrainBand
Cannes Lions
Designs
Digital Craft
McCann Melbourne
McDonald's
Sydney Opera House
Can someone explain what ‘PR’ stands for today? Or at least explain what the PR component was for ‘Pocket Money’? I thought that was a TV spot……..not public relations maybe?
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