F.Y.I.

Whybin\TBWA Sydney grows Tabcorp portfolio

Whybin\TBWA Sydney has extended its TAB and Luxbet scope of work to include Tabcorp’s Trackside business, following a creative pitch submission.

The announcement:

Whybin\TBWA Sydney has extended its TAB and Luxbet scope of work to include Tabcorp’s Trackside business, following a creative pitch submission.

Trackside is Tabcorp’s animated racing product that combines the excitement of thoroughbred, harness and greyhound racing and their bet types without having to worry about correct weight, protests or track conditions. With fixed returns available on Win, Place, Quinella, Trifecta and First 4., Trackside gives customers the chance to win real money on make believe races.

Adam Lee, Group Head, Whybin\TBWA commented: “We have a very close working relationship with Tabcorp – working across both the TAB and Luxbet business, so we are delighted to now be working with the Trackside team as well. It’s an exciting product with great potential and we look forward to helping grow the brand within both Victoria and NSW.”

Source: Whybin\TBWA Sydney media release

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