Whybin\TBWA\Tequila creates new ad for Nissan
Whybin\TBWA\Tequila has created a new ad campaign for Nissan Micra.
Targeted at a younger audience, the ad features the Micra driving through the city dodging traffic lights and congested roads.
Whybin\TBWA\Tequlia Melbourne MD, Andrew Scott said “Our main aim for the campaign is to present the main selling points of the Nissan Micra campaign to a young and professional audience – by utilising modern music and colourful graphics.”
The ad will be supported by online, print and radio.
Credits
- Client: Nissan Australia
- Agency: Whybin\TBWA\ Tequlia
- Creative Director: Scott Whybin, Russ Tucker
- Creative Team: Amelia Birrell, Peter Kirwan, Craig Brooks, Mark Cimarosti
- Design/Animation: Kim Janson, Jeff Mok
- Developer: Matt Fysh, Kiyo Nishimura, Jason Chen
- Agency Producer: Margot Ger, Michael Kavanagh, Tony Hall
- Account Service: Samantha Huyer, Jade Huysmans
- Planner: Paul Mayes, James Needham
- Media Buying: Carat
Is it just me or is there no sound?
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Nicely shot ad but I can’t help but feel that it speaks more about the person who knows the city’s back streets and quick routes than about the car itself.
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Unoriginal and dull. Toyota and currently Audi have used the ‘driving enviroment telling the car where to go’ technique. Don’t they watch what their competition are doing?
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