Wicked Campers falls foul of ad watchdog for seventh time in 2014

Wicked Campers has been censured by the ad watchdog for the seventh time this year for a slogan painted on its vans.

The Henry Rollins quote “Half of life is fucking up, the other half is dealing with it” was ruled to use language inappropriate for the side of a vehicle.

The Advertising Standards Board regularly rules against Wicked Campers messages, but has little power to change the brand’s behaviour because it does not support the industry’s self regulatory process.

Previous ASB rulings against Wicked Campers this year have included the slogans: “Get out ya tits and we’ll call it quits”, “Fat girls are harder to kidnap“, “Does your asshole ever get jealous of the shit that comes out of your mouth?”,  “Shut the f#ck up Donny“, “God I’m Fucking Awesome” and “I was in fuckin’ Nirvana dude. Dave Grohl“.

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