Wicked Campers’ latest ad watchdog breach raises stakes as state governments consider unified ban

The advertising watchdog’s latest ruling against serial offender Wicked Campers which found two of the company’s vans in Western Australia guilty of vilification, will see an increasing pressure for a national approach to de-register offending vehicles.

Both Tasmania and Queensland have already passed laws to deregister Wicked Vans if the company does not abide by ASB rulings with the latest ruling possibly leading to a united approach by state governments.

A source has told Mumbrella discussions between the Advertising Standards Bureau and New South Wales, Western Australia and Victoria are ongoing, with Transport Ministers actively discussing passing similar legislation.

The ASB banned the vans for using the slogans “A wife: an attachment you screw on the bed to get the housework done” and “Behind every great woman is a man checking out her arse”.

Both vans were deemed as “rude and disgusting” and “humiliating and making fun of women”.

While Wicked Campers did not provide a response to the complaint, the Ad Standards Bureau said the advertisement on the van depicted material in a way which “discriminates” and “vilifies” a person.

“The Board noted that the advertisement suggests that men would be looking at a woman’s bottom and considered that this is also unfair or less favourable treatment as it suggests that men objectify women.”

Wicked Campers failed to provide a response to the ruling.


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