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Wicked Campers slammed by Ad Standards for referencing a ‘massive cock’

Infamous rental van company Wicked Campers has been found in breach of Ad Standards rules yet again, this time for referencing a “massive cock” on the side of one of its vans.

The vehicle, which was registered in South Australia, said: “I got a big bick/ you that read wrong/ you read that wrong too… massive cock”.

A Wicked Campers van featuring the phrase Source

“It’s fairly clear that this wording is not what the average person would find acceptable to have printed on vehicle advertising,” one complaint said to the ad watchdog.

Ad Standards said despite the image of a large rooster on the van, most people would see the words as a reference to a large penis.

“Children would understand the suggestion of the words ‘dig bick’ and ‘massive cock’ and considered that most members of the community would find this reference to not be appropriate for the relevant broad audience,” the board said.

Finding the van did breach the rules, Ad Standards said the overall language was “obscene and inappropriate”.

As usual, Wicked Campers did not respond to the ruling.

Just four days ago another Wicked Campers van registered in South Australia was banned for being “exploitative” and “a disgrace to women”.

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