Wicked The Musical promotes its return to Australia

Wicked The Musical is promoting its return to Australia with a national campaign ahead of its opening in Melbourne at the Regent Theatre.

Created by Sydney agency ACMN, the TV commercial features trucks, planes and ships emblazoned with the Wicked logo with snippets from “news bulletins” about the return of the production.

ACMN creative director Guy Mansfield said: “We wanted to produce something not only different to other ‘show ads’ but also very different to anything else on air.”