Qantas launch Aquire loyalty program with ad featuring Dare Jennings

Miranda Ward

March 31, 2014 11:17

Qantas Loyalty is promoting its newly-launched business loyalty program Aquire with a commercial featuring Deus Ex Machina founder Dare Jennings.

In the new campaign created by Droga5 Jennings is seen in the spot riding a motorbike, with his narration discussing what he does and doesn’t want to acquire in life.

https://www.youtube.com/watch?v=FhEUqIyMUFA

Qantas Loyalty chief executive officer Lesley Grant said: “Aquire rewards businesses for their loyalty by delivering tangible benefits that can have a positive impact on their bottom line.”

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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1 COMMENTS

guzzi rider 3 Apr 14

Nice, love the ad, but why did he ride south from Stanwell Tops to Bald Hill, then south from Coalcliff to Clifton before going north over the Georges River ending up in Camperdown? Surely the first two could have been included in the other order and filmed with him travelling north. It would be so much more satisfying, especially to we ageing motorcycle riders, even those that mostly ride in the Adelaide Hills, not the northern Illawarra.

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