Wife Swap Australia launching on Seven next week after two year delay
Seven’s reboot of Wife Swap Australia will finally premiere next Thursday 11 February at 8:30pm.
The format – which first aired on Foxtel in 2012 – was first meant to air on Seven in 2019, and then pushed to the network’s 2020 slate, only to be delayed again.
The format was originally meant to air in 2019
The show sees two women with different parenting styles swap families for a week. In each episode, the wives implement rules for their household, which the visiting wife must abide by. Then, the new and temporary wife creates her own set of rules which the husband and children must comply with.
The format joins a list of familiar shows on Seven’s 2021 lineup, including Farmer Wants a Wife, Big Brother, The Voice, and Australia’s Got Talent. My Kitchen Rules, House Rules, and Plate of Origin were axed this year, while Australian Idol will be brought back in 2022.
Holey Moley, a rare new format in Seven’s slate, will premiere tonight, hoping to snatch viewers away from Ten’s launch of The Amazing Race, and the second part of Nine’s Married at First Sight reunion special.
Andrew Backwell, the executive producer of Holey Moley, indicated fresh series like it and Wife Swap are important to offset the older shows Seven is running this year.
“With scheduling, you need to have some returning brands, you need to have some big international formats, and you need to have some new content,” he told Mumbrella recently.
“If you put all your eggs in one basket, all old formats on your schedule, they will tire quickly. You need to have that balance.”
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