Wild Turkey bringing Jimmy Russell’s anniversary bourbon to Australia
Wild Turkey is bringing “Jimmy Russell’s 70th Anniversary 8-Year-Old Bourbon” – a limited-edition product – to Australia.
The announcement:
Raise a glass, Australia! For a limited time, Wild Turkey is launching Jimmy Russell’s 70th Anniversary 8-Year-Old Bourbon. This exclusive release isn’t just bourbon—it’s an iconic celebration of one man’s extraordinary 70-year legacy of crafting liquid gold.
Jimmy Russell, Wild Turkey’s Master Distiller, is the beating heart of the brand and a living legend in the world of whiskey. Jimmy has been making bourbon “the right way”, refusing to follow trends and always staying true to his roots. Now, his unmatched legacy is captured in this one-of-a-kind bottle designed to be savoured and celebrated.
Born and raised in Lawrenceburg, Kentucky, Jimmy Russell’s journey began in the very town that would later crown him the “Buddha of Bourbon”. After joining Wild Turkey in 1954, Jimmy immersed himself in the art of bourbon making, learning the craft from masters who came before him. His steadfast philosophy of doing things the traditional way, even when the industry favoured change, earned him respect worldwide. Known for his warmth and wit, Jimmy has travelled the globe sharing his passion for bourbon, while always remaining deeply connected to his Kentucky roots.
“I’ve never worked a day in my life” says Jimmy Russell. Russell continues “The day I do, I’ll retire. Until then, I’ll keep making the bourbon I love.” Jimmy’s playful humility and unwavering passion have defined his incredible career and inspired whiskey lovers around the world.
Wild Turkey Jimmy Russell’s 70th Anniversary 8-Year-Old Bourbon features Jimmy’s signature 8-year-old, 101-proof bourbon, along with an additional blend of 8- to 9-year-old whiskeys that were hand-selected from a few of his favorite rickhouses. This results in an extraordinary symphony of flavours, including oak, honey, cinnamon, and tobacco on the nose, and an irresistible palate of sweet cream, butterscotch, dark cherry, and rich chocolate. Every sip is a toast to Jimmy’s unparalleled craft.
Managing Director of Campari Australia, Jacopo Borsa says “Jimmy Russell’s 70th Anniversary 8-Year-Old Bourbon is a tribute to a true icon in the world of whiskey. At Campari, we are proud to bring this piece of bourbon history to Australia, where our passionate local enthusiasts can celebrate Jimmy’s unmatched craftsmanship.
“This limited-edition release embodies the tradition, passion, and flavour that Wild Turkey is renowned for, and we couldn’t be more thrilled to share it with bourbon lovers across the country.”
Available for a limited time only, Wild Turkey Jimmy Russell’s 70th Anniversary 8-Year-Old Bourbon is your chance to own a piece of whiskey history. Whether you’re enjoying it neat, on the rocks, or reserving it as a collector’s treasure, this bottle is set to become a must-have for bourbon enthusiasts across Australia.
Wild Turkey Jimmy Russell’s 70th Anniversary 8-Year-Old Bourbon is available now for $135 at Dan Murphys, BWS, First Choice & Selected independent retailers across Australia.
Don’t miss the chance to experience this legendary release—it is history in a glass, and it’s waiting to be poured right here in Australia. For more information, visit wildturkey.com.au.
Source: Eleven PR Sydney
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