Wilfred format in negotiations for US remake

Renegade Films’ directors Joe and Ken Connor are currently in negotiations to sell the format of the comedy series Wilfred for an American version.

“Independent producers have not fully exploited their format options, and Australia is better known for importing formats than for exporting them,” Joe Connor told Encore.

The producer said that the company’s first priority is to sell the original program, but most markets are looking to adapt products for their respective territories. That is currently the case with Wilfred, whose second series is currently screening on SBS.

“The market is going to dictate how it is versioned, and in the end, selling anything overseas is a reflection of how good your project is, said Joe.