Wilkinson PR rebrands with a Woosh

Tim Burrowes

April 23, 2010 11:01

Wilkinson PR has today rebranded as Wilkinson Group and launched two new divisions including consumer PR operation, Woosh.

The company was founded by former journalist Peter Wilkinson eight years ago.

As well as Woosh, its other new business unit – to be headed by Wilkinson – will be Wilkinson Corporate Affairs which will focus on “high level issues management and senior counsel”.

Wilkinson said: “While the heritage of our firm has been in crisis management and media relations, we’ve now developed new specialisations.”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.