Wilkinson PR rebrands with a Woosh

Wilkinson PR has today rebranded as Wilkinson Group and launched two new divisions including consumer PR operation, Woosh.

The company was founded by former journalist Peter Wilkinson eight years ago.  

As well as Woosh, its other new business unit – to be headed by Wilkinson – will be Wilkinson Corporate Affairs which will focus on “high level issues management and senior counsel”.

Wilkinson said: “While the heritage of our firm has been in crisis management and media relations, we’ve now developed new specialisations.”

Simon Murphy

The group has grown in recent months, including the appointment of former Ogilvy staffer Simon Murphy as CEO and Saxon Shirley from Spectrum to lead digital and lifestyle.

Rebekka Thompson-Jones, formerly of Ogilvy and Zing, will head Woosh. Clients include Woolworths, Tiger Airways, Zuji and Earth Hour.

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.

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topics agency PR public relations Saxon Shirley Simon Murphy

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