Will 24: Live Another Day after low launch on Ten?

Ten saw a disappointing launch for the return of US import 24: Live Another Day as the widely promoted show which ran for the first 24 minutes without ad breaks scored just 400,000 metro viewers, according to OzTam.

The program, promoted as part of Ten’s “amazing May” along with Masterchef and the new season of Offspring, to be launched on Wednesday, averaged 400,000 and 313,000 for the first two episodes of the truncated season, which returns after a four-year hiatus, on from 8.45pm to 10.30pm. The show ranked 25th and 30th in all programs and fourth in its timeslot.

Masterchef led into 24 with a metro audience of 735,000, ranking 16th for the night and eighth in Ten’s target demographic of people 25-54. 24: Live Another Day was 16th and 25th in that category.

Ten had previewed 24 for 24 hours last Monday, straight after it launched in the US and was shown in the UK, with the program claiming around 10,000 streams.

Masterchef was also fourth in its timeslot after Australian Story on ABC1.

Nine won all timeslots from 6pm with The Voice taking the top program of the night with 1.663m and then The Big Bang Theory scoring 1.04m from  and 779,000 between 9.11pm and 10.11pm.

Seven was second with 1.292m for House Rules, up against The Voice and Masterchef at 7.30pm, and 734,000 for US drama Revenge from 9pm.

ABC1 beat 24 with 550,000 for Four Corners from 8.30pm and 607,000 for Media Watch at 9.19pm, followed by Q&A which averaged 539,000.

Nine had a slight edge over Seven in the news hour, with 1.257m viewers in the first half hour of Nine News while Seven news had 1.241m and Nine News 6.30 had 1.192m as Seven News and Today Tonight averaged 1.134m.

Nine also won the night with 26.2 per cent of the audience share as Seven trailed with 22.5 per cent and ABC1 followed with a 12.7 per cent share. Ten was fourth for the night with a 10.7 per cent audience share.

Monday’s top 15 shows:

  1. The Voice Nine 1.663m
  2. House Rules Seven 1.292m
  3. Nine News Nine 1.257m
  4. Seven News Seven 1.241m
  5. Nine News 6:30 Nine 1.192m
  6. Seven News / Today Tonight Seven 1.134m
  7. A Current Affair Nine 1.065m
  8. The Big Bang Theory Rpt Nine 1.043m
  9. Home and Away Seven 1.023m
  10. ABC News ABC1 868,000
  11. The Big Bang Theory Rpt Ep2 Nine 779,000
  12. Australian Story ABC1 736,000
  13. Masterchef Australia Ten 735,000
  14. Revenge Seven 734,000
  15. 7.30 ABC1 715,000

Monday’s share:

  • Nine 26.2%
  • Seven 22.5%
  • ABC1 12.7%
  • TEN 10.7%
  • 7TWO 4.5%
  • GO! 4.1%
  • SBS ONE 3.5%
  • 7mate 3.0%
  • ABC2 2.6%
  • ELEVEN 2.5%
  • Gem 2.3%
  • ONE 2.2%
  • ABC News 24 1.2%
  • SBS 2 1.1%
  • ABC3 0.9%
  • NITV 0.0%

Data © OzTAM Pty Limited 2013. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.


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