Will Lavender hands over agency reins to Roy Capon of DigitasLBi

Will Lavender, founder of the eponymously named direct and CX agency, will step back as CEO, handing the day-to-day running of the business to DigitasLBi Singapore boss Roy Capon.

Will LavenderThe former joint head of digital and clients services director at Euro RSCG in Sydney, will be returning to Australia to take on the role as Lavender steps up to become chairman.

Capon has spent the past four years as CEO Asia Pacific and MENA for DigitasLBi, based out of Singapore.

Prior to that he was chief client officer and client group managing director for Wunderman after moving from Y&R Brands where he was client group managing director.

Capon has a track record in developing digital CRM and data programmes.

Lavender was founded in 1997, building on a heritage in direct marketing to expand into CRM and digital with clients including Westpac, Ikea, Telstra and Medibank.

Last year the agency changed its platform, rebranding itself as a customer experience agency.

At the time Lavender said the repositioning of the agency would reinforce its focus on a customer-first approach and reflect its various offerings in data, creative and technology.

“While CRM was about ‘push’ messages that brands wanted to tell people, CX is about recognising customers’ desires and delivering value in an appealing way,” Lavender said at the time.

Capon said he was looking forward to the move.

“I am a huge believer in the combined power of data, creativity and technology in an agency that relentlessly focuses on the consumer, so Lavender is perfect for me,” he said.


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