Will Riley to lead new Aegis Media activations division

Apollo Marketing founder Will Riley has been named as the managing director of Aegis Media’s newly created Activations Division.  

The shift sees the merger of the separate business units of Apollo Marketing which operates in Australia and New Zeland, the NZ-based Synergy and the Australian-based Impact.

The moves follow the acquisition of the Mitchell Communication Group by Aegis Media.

Impact was originally part of Mitchells while Apollo and Synergy were part of Aegis.