William Hill pushes on with In Play promotions with new ad for AFL and NRL finals blitz

Bookies William Hill has launched a TV ad for its controversial In Play betting service which is set to air during the NRL and AFL grand finals this weekend.

The new ads for the service focus on its racing offering, and show actor Axle Whitehead walking onto a track and stopping the runners mid-race to analyse the field, before placing a bet on his mobile.

The service has been controversial with some claiming it breaches regulations around gambling in some Australian states, with TV networks refusing to broadcast a previous spot about the feature from the bookmaker.

It has been created by Melbourne-based independent agency Fenton Stephens, which created the attack ads on the TAB which went to air two weeks ago.

The spot promotes the fact people can bet on Melbourne metro horse races up to 20 seconds after they have started with the same pre-race odds.

CEO William Hill Australia, Tom Waterhouse, said in a statement“William Hill will continue to push the boundaries with technology to keep giving customers something better.

“We are committed to providing punters with the fastest, most innovative way to bet In-Play and are excited to see our market leading product promoted on TV.

“Our In-Play product is market leading and 100% legal.”

The product is currently the subject of an Australian Federal Police investigation.

The Racing In Play advertisement is an extension of the ‘Own the Moment’ campaign that launched two weeks ago.



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