Pottery Barn set for Australian launch

Williams-Sonoma, the US retail giant that owns popular furniture chain Pottery Barn, is showing faith in Australia’s retail environment by opening its first stores outside the Americas in Sydney.

Currently, Williams-Sonoma sells its wares in Australia through e-commerce sites William Sonoma, Pottery Barn, Pottery Barn Kids and West Elm. But the company is planning to launch all four brands in the Exchange Building in Bondi Junction.

PR for the company is to be handled by Baker Brand, which will also run advertising, events and experiential activity. Media is being handled by Ikon.

Though the brand will not disclose how much they plan to spend on media, its primary focus will be on magazines and catalogues.

The slated launch date for the stores is early 2013.


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