Wine firm rapped by ACMA after sending unsolicited emails following cyber attack
Melbourne retailer Get Wines Direct has been rapped by the Australian Communications and Media Authority (ACMA) for sending unsolicited marketing emails to consumers who had unsubscribed.
The ACMA has issued a formal warning to the company for breaching the 2003 Spam Act after it continued sending the emails despite becoming aware of the issue.
An investigation by the media watchdog found Get Wines Direct had been the subject of a cyber attack in the first six months of 2012 and was in the process of rebuilding its database when the emails were sent to 86 unsubscribed addresses.
But even when Get Wines Direct became aware that messages were being sent “it did not cease its marketing campaigns or take steps to ensure that its emails were not misdirected”, the ACMA said in its ruling.
“The investigation concluded that Get Wines Direct sent some marketing messages without the consent of recipients.”
Congratulations ACMA. You have really nailed a kingpin here. And brought justice for 86 innocent victims who must have had their lives turned upside down when they had to read an additional unwanted caption in their inbox.
As a taxpayer I’m proud to fund ACMA. It just shows you what a government can achieve when it sets out to build the world’s most expensive and useless spam filter.
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C’mon rap wid me…
Dey must be rapt that dis rap has now been totally wrapped up
And as da Monkeyvellian man he say wassup
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