Wine label Innocent Bystander appoints McCann Melbourne as lead creative agency

June 1, 2020 10:50

Brown Family Wine Group has named McCann Melbourne as lead creative agency for its Innocent Bystander wine label.

Innocent Bystander’s creative account was last held by Hardhat, following an appointment in 2018.

Innocent Bystander has appointed McCann Melbourne for its ‘fresh’ perspective

McCann Melbourne, managing partner strategy, Simon McCrudden said: “We’re big fans of the Innocent Bystander brand – and product – so it’s great to start working with the team.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Ben Lilley Brown Family Wine Group Ellie Vince Innocent Bystander McCann McCann Melbourne Simon McCrudden

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Wine label Innocent Bystander appoints McCann Melbourne as lead creative agency

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