WINR unveils first-party data platform for Aussie publishers
Australian media technology company WINR has announced the launch of a new consent-based first-party data platform designed to give local publishers more independence from global platforms such as Google and Facebook.
AdGate Audience Builder is the understood to be one of the industry’s first platforms to allow publishers to gather their own first-party identity and insights at scale, to create addressable audiences.
It will provide a means for publishers to increase audience engagement while giving consumers access to journalism for free, without infringing their privacy.
