Ten unveils ‘best Bachelor ever’, pilot Jimmy Nicholson

Ten has announced its next Bachelor, 31-year-old pilot Jimmy Nicholson, and returned to a non-celebrity figure after recent seasons featured ex-Survivor star Locky Gilbert and rugby union player Nick Cummins.

Last season, Gilbert drew 879,000 metro viewers in the finale’s last moments following a premiere to 681,000. It was the show’s second lowest launch since it began in 2013; Tim Robards’ first season attracted 669,000.

Nicholson

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.