WiredCo wins global R.M. Williams digital media account
WiredCo has been appointed as R.M. William’s global digital media partner as the footwear brand undergoes a digital transformation in its 90th year of operation.
The new partnership will see WiredCo work across six global regions, covering paid search, shopping, display, BVOD and off-page management of the brand’s Meta, Pinterest and YouTube channels.
Driving brand awareness, consideration and growth globally, WiredCo will focus initially on R.M. William’s biggest and emerging markets; Australia, New Zealand and the UK.
The agency will work in close partnership with R.M. Williams offline agency partner, Audience Precision, tapping into their proprietary ‘Precise360’ platform, along with Special Group, the brand’s creative agency of record.
Commenting on the appointment, chief marketing officer at R.M. Williams, Chris Willingham said: “What really stands out about WiredCo is how successfully they integrate strategy and creativity with digital performance. It’s something I haven’t seen done this well by a digital agency before.
“Above all, the people at WiredCo are the perfect fit for the people at R.M. Williams. We’re looking forward to a fruitful long-term partnership as we launch into a new era for the brand.”
Founder and managing director of WiredCo, Angela Hampton added: “We’re absolutely stoked to be appointed to the legend and icon that is R.M. Williams. Having grown up in the bush myself, I have a genuine connection with the brand so this is a dream come true for our agency.
“As the brand embarks upon a new journey to get closer to its Australian roots, we can’t wait to play a key role in realising this.”
R.M. Williams join WiredCo’s growing suite of clients, including Pizza Hut, Assembly Label, Indeed, Cha Time, TEDx and more.
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