‘News is seen as a duty’: how The Guardian’s partnership with Howatson+Co aims to challenge news fatigue in Australia

September 1, 2022 10:45

At yesterday’s Mumbrella Publish Summit, Jocelin Abbey, head of growth at The Guardian and Chris Howatson, founder and CEO of Howatson+Co discussed how their partnership has bolstered the progressive spirit of the publication and helped disseminate its content to more Australians, who as a population are experiencing widespread ‘news fatigue’.

Last month, The Guardian Australia launched its first-ever brand campaign as part of a multi-year growth strategy, produced by Howatson+Co with OOH partner JCDecaux.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Seja Al Zaidi

Seja Al Zaidi was Mumbrella’s finance reporter, spearheading the publication’s coverage on the financials of advertising, marketing and media sectors.

Topics

Chris Howatson Guardian Australia Howatson + Co JCDecaux Jocelin Abbey mumbrella summit oOh Publish Summit The Guardian

1 COMMENTS

Anonymous 1 Sep 22

“82% of the population believe that media ownership influences the content that’s published”
And most of it has become has become trashy, lazy tabloid style reporting.
Good luck Guardian

User ID not verified.