Wise launches first Australian OOH campaign since rebrand

July 14, 2023 9:22

Global fintech company Wise has launched its first out of home (OOH) campaign in Australia since its brand makeover earlier this year, kicking things off in Sydney.

Splashed across Sydney’s light rail, trains, train stations and bus stops across the CBD and Sydney international airport, the OOH campaign showcases the new branding’s imagery and universal symbols.

New OOH billboard at a Sydney train station

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.