Digital wasteland: brands still waste 40% of their ad budgets
Advertisers are blowing at least 40% of their budgets on poorly placed digital ads, Next&Co’s latest quarterly Digital Media Wastage report has revealed.
Over the last quarter (April-June), Next & Co tracked 33 companies — a blend of ASX-listed, multi-national, and SMEs — with digital ad budgets of between $500,000 and $21 million, crunching data from their Prometheus media auditing tool.
They found that retail brands wasted the most digital ad dollars, followed by the finance sector, insurance, and health. Education and real estate brands had the least waste.
What an absurd article. A digital agency’s proprietary tool that doesn’t share transparent data or findings claims millions of dollars of waste and offers to show the brands how they can run this better. How unexpected…
Almost as blatant as a Google Sales rep recommending to use all the latest Google products … Clearly no agenda here …