Wise unveils new brand campaign running in Australia
Global technology company Wise has unveiled a new brand line and campaign, developed by a London-based agency, running in Australia.
‘Your Money Anywhere’ showcases Wise’s offering of moving and managing the world’s money with ease.
“Sending money across borders should be as easy as sending an email. Yet too often it’s an expensive, burdensome and frustrating experience,” aid Cian Weeresinghe, chief marketing officer at Wise.
“Wise has a vision of a world in which money has no borders – in which it moves instantly, conveniently, transparently and, eventually, for free. It’s a world in which you can move and manage your money freely, a world in which it’s ‘Your Money Anywhere’.”
London-based agency BigSmall was engaged to create the campaign, which sees character Tina go international, moving through different currencies easily and seamlessly.
“When companies of Wise’s stature choose us from a crowded agency marketplace, it’s a great endorsement of our differentiated model,” said Matt Edwards, managing partner at BigSmall.
“We hope Tina encourages many more millions of people to go international with Wise.”
The campaign has launched in Australia across TV, digital and OOH.
Credits:
Client: Wise
Chief marketing officer: Cian Weeresinghe
Director of brand & creative: Iona Carter
Head of creative: Charlie De Grussa
Senior brand & creative designer: Jara Velasco Canning
Copy lead: Barry Lattimore-Quinn
Creative agency: BigSmall
Strategy partner: Ben Cleaver
Creative partner: Tom Evans
Managing partner: Matt Edwards
Creative director: Will Flack
Agency producer: Tracy Macassey
Designer: Jonty Harbinson
Production credits
Prod co: Caviar
Director: Kinopravda
Executive producer: Nisha Mullea
Producer: Sarah Mavity
Director of photography: Gabor Garai
Set designer: Tamás Tamási
Wardrobe stylist: Marcsi Glaser
Hair & make-up: Nóra Belovai
Tina: Naoko Sato
Edit: Stitch
Editor: Flaura Atkinson
Post: No. 8.
Music: Ninja Tune
Sound: No. 8.
Stills photography: Andi Galdi Vinko
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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