Witchery owns up: To Be Honest I’m A Hopeless Romantic, says lying actress

Witchery has finally come clean on its backfiring man-in-the-jacket stunt, posting a new video this morning, in which the actress claims: “To be honest I’m a hopeless romantic.”

The early reaction on the Youtube site, in which the girl thanks people for coming with her on the ride, have been negative, with people posting messages like:

“Hmmm … there wasn’t exactly much of a ‘ride’. It kind of died before it got started. You’re adorable. It’s just the marketing agency that’s done a terrible job.”

“So, why did I do it? Well to be honest … It was BECAUSE I WAS PAID”

“You are everything that is wrong with the world. Please whore elsewhere.”

“Worst stunt ever. You young lady have ruined your career in modeling and “acting”. The fashion label is also screwed. You got on national tv, but are viewed nationwide as a loser.You are pretty. But this whole thing is a failure.”


The hoax was orchestrated by Sydney-based strategy agency Naked Communications. Mumbrella has just talked to the agency, which stands by its work, and says the client is very happy with the results. More on this a little later today.

The furore follows a similar row after early videos for Tourism Queensland’s best job in the world promotion- including a girl apparently getting a tattoo in order to win, were revealed to be fake.


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