Wizz Fizz reminds people to stock up on lollies to ‘avoid a trick’ at Halloween
Householders are being told to make sure they have the right treats “to avoid a trick” at Halloween in a new outdoor campaign pushing confectionary Wizz Fizz.
The sweet is being marketed across Ooh Media signs in the lead up to the event on October 31, including 25 shopping centre activations which feature an interactive element where selecting ‘Trick’ displays a monster and pressing ‘Treat’ shows an exploding pack of Wizz Fizz.
Overall the campaign will appear in 150 shopping centres and on roadside billboards, including one that counts down the days until Halloween.
Benjamin Gibbs, national sales and marketing manager for Fyna Foods said: “Our countdown to Halloween on Australia’s most prominent roadside billboards, will create awareness and drive shoppers in-store.
“Once they are in the shopping centres, our fun ‘Trick or Treat’ game will deepen shopper engagement and position Wizz Fizz as the ultimate ‘Treat’ to buy this Halloween.”
