W+K strategist Rob Campbell to speak at Mumbrella360
One of the world’s most respected planners is to speak at next month’s Mumbrella360 conference.
Rob Campbell, regional head of strategy at Wieden + Kennedy, will deliver a presentation on the lessons he has learned about marketing as a result of being based in China.
Campbell writes one of the most widely-read advertising blogs in the industry and has previously judged the AWARD Awards and the Australasian Branded Entertainment Awards.
His previous roles have included regional head of planning for Y&R Asia in Singapore, working with Google in the US and the Australian creative hotshop SRVT.
He has worked with global brands including Nike, Converse, P&G, Chrysler, Coke, Levi’s, Virgin, MTV, Ikea, Sony and Schweppes.
Campbell’s presentation will be called “You don’t have to be a sado-masochist to work in China, but it helps: how China made me a better professional and person”.
Campbell said “I – like many in the marketing community – used to look down on China in terms of their approach to marketing. In essence, it seemed like they were the pioneers of badvertising, sadvertising and madvertising. Then I moved here. Three years on and I don’t just realise I was wrong, I realise their attitude and approach may be the very things the rest of the industry needs to survive, let alone thrive.”
Mumbrella360 takes place at the Hilton Hotel in Sydney on June 5 and 6.
Thank you for the ridiculously complimentary – and totally unjustified – synopsis of me.
Talk about setting me up to wildly disappoint your audience. On the positive, I can now show my Mum something about me that will make her happy. For once.
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